Goes down about like water, very thin, but damn is it smooth. Michelob Ultra is a relative newcomer to Anheuser-Busch’s suite of light lagers. Privacy Policy. Republicans also reach for diet sodas, according to the report. Michelob Ultra is a longtime supporter of running events. This is a light beer, & one of the best in it's class, so we can't forget about that fact. Find a refreshing pack of your Shipping and handling. The light beer is growing as the bestseller beer as compared to others because of its crucial role in weight loss. Taste practically like carbonated water with the slightest taste of malt; a kind notion that it is actually a beer at all. Easily order groceries online for curbside pickup or delivery. Finally, in 2019, it also launched Michelob Ultra Amber Max, a gluten-reduced version of the beer made “with three ancient grains with notes of blue agave and rye,” in select markets, according to Fortune. 3. and No. If you've been to a concert, stadium, or festival in the last five years, … The 4.2-percent-ABV beer has just 95 calories per 12-ounce serving. According to market research firm IRI, dollar sales of Mich Ultra siblings Budweiser and Bud Light both declined during the first four months of 2019 (4.4 percent and 4.8 percent, respectively). This light lager is brewed with Herkules hops and wholesome grains, creating exceptional taste and a crisp, refreshing finish. Shipped with USPS Priority Mail. A 2019 study on alcohol preferences among American voters revealed that Republicans’ beer of choice is Michelob Ultra, followed by other light beers such as Miller Lite, Coors Light, and Bud Light. In fact, our light lager is 72% fewer calories than leading white wines*, and 45% less than most other premium lagers**. This is because “the keto diet requires consuming fewer than 50 net carbs per day (and ideally no more than 20) in order to encourage the body to burn fat for energy, in a state called ketosis (hence the name),” Gainsburg wrote. Total carbs in a Michelob Ultra Light Beer is 2.6 (g), 1% of daily value. Meanwhile, Michelob Ultra Organic dips even lower, to 85 calories per 12-ounce serving. : Calorie breakdown: 0% fat, 81% carbs, 19% protein. Order online Michelob Ultra® Light Beer, 12 Pack 16 fl. With just 2.6 carbs and 95 calories, you can enjoy the crisp, clean taste of Michelob ULTRA … Not the taste.” — was meant to resonate with Atkins-dieting seniors. When Anheuser-Busch announced its first-quarter results to industry members in 2019, it brought another win to light: Michelob Ultra became the third-largest beer brand in the U.S. That put it behind No. We support the Sustainable Forestry Initiative by obtaining the packaging … Currently, there are four Michelob Ultra recipes in the brand family: The original Michelob Ultra “Superior Light Beer” launched in 2002. Michelob Ultra ran two Super Bowl ads for the first time ever in 2018. You can enjoy Michelob Ultra with no artificial flavors and colors. Michelob Ultra Amber Max is “crafted to remove gluten,” according to the company. Among Anheuser-Busch’s top brands, to paraphrase a recent Bloomberg report, Budweiser may be “the King of Beers,” but Michelob Ultra is the crown jewel. Drink Michelob ULTRA Pure Gold, our USDA certified organic light lager, and help change America's farmlands. Tap into your beer.com. The article listed Michelob Light as one of "nine beers many Americans no longer drink." 4, respectively. Pumped to learn more? Sustainable Forestry Initiative: Certified Sourcing. Bud Light. “Running, marathons, and a healthy lifestyle — that wasn’t typically focused on beer,” Malandrakis said. By July 2019, “the brand [closed] in on $1 billion in sales,” Brewbound reports. The brand and its tagline — “Lose the carbs. It’s keto-friendly. Both starred Chris Pratt, the first a “meta,” tongue-in-cheek ad following Pratt as he “trains” for his big role as the Mich Ultra spokesperson; and a second, “real” ad featuring Pratt, along with golfer Brooks Koepka and surfer Kelly Slater. if your browser does not redirect you in five seconds Michelob ULTRA is a superior light beer that is made for those living active and balanced lifestyles. He might be young and beautiful, but he’s a bit conceited. Michelob Ultra keeps its stats low. A little over a year later, the brand launched Michelob Ultra Infusions, a new version of the beer flavored with “exotic fruit.” The first label, Lime & Prickly Pear Cactus, launched in March 2019; and Pomegranate & Agave is expected to be next. Michelob Ultra Amber Domestic Beer | Light Lager 12oz (12 Bottles) The latest dieters’ accolade? Sadly, even though the brand describes it as having a "light citrus aroma and a crisp, refreshing finish," Michelob Ultra doesn't rank highly in terms of taste. In February 2018, A-B launched Michelob Ultra Pure Gold, an organic version of the light lager billed as the first USDA-certified organic beer from a national brewer. Less is Truly More.Light golden in color with subtle notes of citrus, this low-carb light lager is made from two-row Munich malts and European select hops for a clean, refreshing body and finish.Long-aged for extra smoothness, Michelob Ultra has a light refreshing taste with low calories … Women’s Health’s Marissa Gainsburg also referred to Michelob Ultra as a “beloved keto-friendly, low-calorie light beer.”. A premium light beer that's got a crisp, refreshing finish, Michelob Ultra appeals to beer drinkers that also enjoy an active, social lifestyle. Democrats, meanwhile, reach for Mexican lagers such as Corona, Modelo, and Tecate. It also does not contain any added sugar. In fact, the Bud Light takes 6.6 grams carbs and 110 calories per serving which is higher the amount Michelob Ultra contains. This superior light beer is 45% fewer calories than most other premium lagers and 72% less than white wine. Click here Michelob Ultra made the Infusions line as an answer to fans asking for "the taste of real exotic fruits in a light beer." . They also tend to be take-charge types with strong opinions, and can even be confrontational. Michelob Ultra is basically a pale brew that is low on calories. Enjoy this low carb, light beer today. In a 2019 interview with Bloomberg TV, AB InBev chief executive officer Carlos Brito said of Michelob Ultra: “If you work out and go out, no need to compromise, because it’s a great-tasting beer with less carbs, less calories, less alcohol for you to be able to have that active lifestyle.” For more than a decade, Michelob Ultra has been marketed as a sports drink, with ads featuring the likes of Lance Armstrong in 2010, and three-time Olympic gold medalist beach volleyball star Kerri Walsh Jennings in 2019. www.michelobultra.com. Thirsty for more info? Light beer is the beer with low calorie and alcohol content. Perhaps a more memorable Super Bowl ad was the spoof commercial for Michelob Sport, a “healthy” light beer targeting outdoorsy bros who want to be better hikers. Michelob Ultra has the same amount of calories as Natural Light and Busch Light, but beats the other two in the carb department — Michelob Ultra has 2.6 grams of carbohydrates per serving, while Natural Light and Busch Light have 3.2 grams each. Your data won't be stored or shared Cans on www.martinscountrymarkets.com FR Français. Terms of Service According to a statement from Michelob Ultra, "Now you can have a … oz. You must be of legal drinking age to enter this site. Beer, at its most basic, is a fermented alcoholic beverage made from water and cereal grains, but there are numerous variations on this theme and countless permutations of each variation. Michelob ULTRA is a superior light beer that is made for those living active and balanced lifestyles. This item will ship to United States, but the seller has not specified shipping options. Among Anheuser-Busch’s top brands, to paraphrase a recent Bloomberg report, Budweiser may be “the King of Beers,” but Michelob Ultra is the crown jewel. Speaking to Fortune, Spiros Malandrakis, head of alcoholic drinks at research firm Euromonitor International, said Michelob Ultra capitalized on the rising trend of health and wellness more than any other premium lager. That’s less than the calorie count in almost every competitor, including Bud Light (110 calories), Coors Light (102 calories), and Miller Lite (96 calories). So, the message is clear: This light lager is for youthful, active types and marathon runners, right? www.sfiprogram.org. Michelob Ultra is a superior light beer that allows dieters to maintain their active lifestyle while enjoying the clean and crisp alcohol taste. The basic characteristics of all the light beers are their low, pale body with very low calories. Beer & Cider; Coolers; VINTAGES; Food & Drink; Gifts; New Arrivals; Collections; On Sale; Sign In / Register Store Locator. While that typically means beer is a no-no — and fruit, too — Michelob Ultra Infusions “is truly giving keto dieters the best of both worlds,” she wrote. With 3.5% ABV, a crisp, clean taste, … . Michelob Ultra is Virgin Sport's official beer partner across its mass participation event series: Hackney Festival of Fitness & Hackney Half, ASICS London 10K, and Oxford Half. As per its official website, each drink has just 95 calories and 2.6 grams of carbs.These are good things, sure but that's where the fun ends. © 2014 - 2020 VinePair Inc. — Made In NYC, Next Round Live: What's Happening in the Drinks Industry Now. Yes, I consent to Michelob Ultra and its affiliates using my Personal Information to provide me with product and marketing information by email and other electronic means, ... Michelob ULTRA® Light Beer, St. Louis, MO. Michelob Ultra Low Carb Light Beer Sign. Michelob Ultra is … 2, Bud Light and Coors Light; leap-frogging over Budweiser and Miller Lite, which were previously No. Per 12 fl oz Average Analysis: 95 calories; 2.6 g carbohydrates; 0.06 g protein; 0 g fat. Michelob Ultra drinkers are 43 percent more likely than the average person to consider sustainability a priority, and 34 percent more likely to buy life insurance.”. The fast and furious success of this “superior light beer” can be attributed to its strongest trait: marketing to athletic, calorie-counting conservatives. Michelob Ultra dollar sales increased 15.5 percent in the same period. According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Michelob Light declined by nearly 70% between 2007 and 2012. And for the most surprising fact, here the Michelob ultra has a very low calory rate even lower the best selling beer, Bud Light. Do Not Share This Content with Minors. 1 and No. Pure Gold is brewed with organic rice and barley malt, elevating the quality of the beer while delivering a superior taste. “Michelob Ultra is making dreams come true for keto dieters,” Women’s Health reported in March 2019. Oh, the festival beer. Perhaps he’s into you, but he’s probably more into himself.”, A similar article in AdAge, “What Your Taste in Beer Says About You,” based on an actual study, says: “Michelob Ultra drinkers rate high in superiority; that is, they think highly of themselves and can be a little bit conceited. Marathons, and a clean, balanced finish States, but he ’ s Marissa also!, but can also be confrontational and controlling if your browser does not redirect in..., the superior light beer, ” Brewbound reports practically like carbonated water with the slightest taste of Michelob Pure... 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